Attendance Awareness Campaign Update

A project led by Attendance Works

August 13, 2026

Engaging Middle and High School Students


The continued elevated levels of chronic absence among older students is a call to action to dig more deeply into understanding why they are missing school and what works to motivate their attendance. Knowing this for your own community will help you develop solutions. 


The results of a RAND survey suggest that improving attendance for secondary students will require addressing a growing perception that missing three or more weeks of school is acceptable and that it’s okay to miss school because students take extended vacations or simply want a day to rest. Educators may need to send messages that appropriately frame the real consequences of missing so much school, the researchers write.  


At the same time, a Gallup survey finds that many secondary students do not find that school makes them feel excited about learning.


What's working!



Ileana Rios and Maria Martin of Falls Church High School, in VA shared strategies that resulted in a 11.3% chronic absence rate, down from 29.9% in 2022-23. These include shifting to a positive, problem-solving approach, building relationships to promote showing up, emphasizing two-way communications about absences and talking with families before students take vacations outside of school holidays. Their short talk during AAC webinar #3 begins at minute 31:50.


Below you will find more resources and research focused on secondary students. 

Join the movement to get more kids engaged and showing up. Donate today!

Webinars


Join us on September 23 for AAC Webinar #4, Ensure Support All Year Long. Speakers will focus on a systemic approach to addressing attendance during every school season. 

Webinars are on Wednesdays at 12-1:30pm PT / 3-4:30pm ET. Register for the last webinar in this year’s four-part series.  


Our third Attendance Awareness Campaign webinar, Create Community in the Fall, was a great success, with 4,105 people registered! We were delighted to see such strong participation and the thoughtful questions shared by attendees. Find the recording and presentation slides.


Spread the Word!


🙋‍♀️ Working together, schools and community partners can offer support and provide engaging experiences for students and families all year long. Join us and @attendanceworks on September 23 for the AAC webinar, Ensure Support All Year Long. #YourPresenceMatters


🔗 Don’t miss this free event!

https://www.attendanceworks.org/resources/webinars/ 

Attendance tools


It’s important to empower middle and high school students to develop their own strategies for getting to school and to monitor when absences add up. Engage teens in tracking their absences with the Student Attendance Success Plan for secondary students. 


Even as children grow more independent, families play a key role in making sure students get to school. Hand out these flyers for families with secondary students to help reinforce strong attendance.


Build community spirit during the first month of school. Use our Back-to-School calendar of activities for secondary grades. The calendar can be used by advisory, homerooms or the entire school. You can choose activities for one week or four!


Peer Group Connection–High School is an evidence-based program that supports students’ transition from middle to high school by tapping into the power of older students to create a nurturing environment for incoming 9th graders. There is an initial cost to train faculty to support this program.  


Find other resources on our website. Also review Relevant and Engaging Learning and Student Connectedness in our Crafting a State Road Map toolkit for reducing chronic absence by 50%.  


Did you see our new posters and the 2026 badge featuring secondary students with the 2026 slogan?

Research


Connection, Trust, and Learning: Student Attendance in the Middle and High School Grades Following the COVID-19 Pandemic, a study from researchers at the UChicago Consortium on School Research found that schools with a positive school climate had lower levels of chronic absence.


An Extra Point for Attendance: The Impact of High School Varsity Athletics on Absenteeism, a study from AEI, finds a bump in attendance for athletes, showing that participation in structured, voluntary extracurricular activities improves attendance and demonstrating the role of student agency in showing up to school.


A new working paper from the Annenberg Institute at Brown University examines how chronic absence changed before, during and after the COVID-19 pandemic using statewide data from Georgia. Researchers found that subsequent recovery was deeply uneven across student groups, reflecting unequal distribution of structural barriers to consistent school attendance.

Attendance Works announcements


We are delighted to announce our collaboration with Kaiser Permanente and the Johns Hopkins Center for School Health on Attendance as a Vital Sign (AVS), a new initiative to create an innovative national model that connects education, health care and community organizations around one shared goal: helping all students stay healthy, connected and in school. Learn more about AVS. 


Attendance Works is seeking a Director of Evaluation and Research to lead impact measurement, evaluation and research that helps turn research into action to improve attendance and engagement. Learn more and apply here.

Events


Join Attendance Works, Mansfield ISD and ParentSquare on August 27 for the Start Strong on Attendance: Partnering with Families to Stay Connected webinar. Learn how Mansfield ISD reduced chronic absence while building community relationships, how schools can identify students at risk early and partner with families.


Join SchoolHouse Connection along with a McKinney-Vento liaison for a discussion about family engagement and attendance for students experiencing homelessness. Register for the Sept. 30 webinar, Showing Up, Staying Connected: Family Engagement Strategies to Support Student Attendance.


The National Association for Family, School, and Community Engagement will hold its 2026 National Assembly for Family Engagement in Education, on October 26–27 with virtual sessions and in person October 28–30 in San Diego, California. The event will feature more than 100 sessions exploring strategies, research and practices for building family-school partnerships. 

Professional Development


Our fall 2026 national e-learning series kicks off in September! Classes meet every two weeks for 1.5 hours for a total of three classes. This series offers educators proven tiered strategies that promote attendance and engagement. Learn more and register.


Our Professional Leadership Attendance Network (PLAN) is a leadership approach that helps district attendance leaders to move beyond isolated initiatives. The next cohort begins January 20, 2027. For more information contact Lorri Hobson (Lorri@attendanceworks.org) and Zach Freeman (Zach@attendanceworks.org).

Partner spotlight


Everyone Graduates Center combines analysis of the causes, location and consequences of the nation’s dropout crisis with the development of tools and models designed to keep all students on the path to graduation. That includes tracking of early warning indicators, including chronic absence.


High school students can be powerful partners in supporting their peers and younger students. The Partnership for Student Success brief, Engaging High School Students in Evidence-Based Roles offers evidence-based approaches for engaging students as tutors, mentors and transition coaches.

Campaign convening partners

See the full list of Attendance Awareness Partners here.

Campaign sponsors

A special thanks to the campaign sponsors who have already committed to supporting our 2026 Attendance Awareness Campaign. Their investment makes it possible for us to provide you with free strategies and materials.

News highlights


Absenteeism Is a Major Problem. So Why Can’t Schools Agree on How to Measure It?, The74, August 10, 2026


Persistent chronic absenteeism slows academic recovery, K-12 Dive, July 23, 2026


Chronic absenteeism hits another post-pandemic low in Georgia, as efforts to reduce absence rates continue, Middle Georgia CEO, July 22, 2026

Attendance Works is a nonprofit, national and state initiative. Our mission is to advance success in school and beyond for all students by reducing chronic absence. Find free downloadable resources, research, consulting services and more on our website: www.attendanceworks.org


For more information contact: info@attendanceworks.org

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