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Big news this week! Shawnee Forward is officially launching our new brand.
After months of thoughtful planning and intentional alignment, we are proud to introduce an updated look that better reflects who we are, where we are headed, and the impact we are making every day.
While the logo and visuals may be new, the work behind them is not. This rebrand is about clarity. It helps tell the full story of Shawnee Forward as both your Chamber of Commerce and the lead economic development organization for our region. More importantly, it helps better communicate the value we deliver to you as a member.
On the Chamber side, that value shows up in connections, visibility, education, and opportunities that help your business grow and stay competitive. On the economic development side, it is the long-term work happening behind the scenes to bring new investment, support existing businesses, and strengthen the overall economy of Pottawatomie County.
You will see that come to life in the visuals we are sharing this week, including the combined brand, individual versions for Chamber and Economic Development, and a simple diagram that shows how these two functions work together. It is a helpful way to see where each piece of our work lives and how it all connects to support both your business today and the future growth of our community.
At the end of the day, this rebrand is about YOU. It is about making sure you clearly see the return on your investment, the opportunities available to you, and the role Shawnee Forward plays in helping your business and our community move forward.
We are excited to roll this out over the coming weeks and look forward to continuing this work with you.
-Crystal
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