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While virtually every Practice wants increased Physician Referrals steadily contributing to profitable growth, not all see that the most productive pathway to achieving these goals begins In Practice.
Last week’s Volume posed probing questions which current and prospective referral sources may ask about your operational methods. When they aim to gain useful insights, you should be well prepared with credible responses.
We stated:
| | “In the context of patient-centric goals, you advocate for Why & How their Practice should proactively share reputable educational information; it is QUITE logical for them to ask about your Practice’s success in doing so. When prescribing Change for the Better with them, what does your Team’s role modeling signify?” | | Compare positive influence of sharing your Success Story blueprint to “do as I say, not as I do.” | | |
“I cannot teach anybody anything. I can only make them think.”
— Socrates
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These integral goals are worthy of reflection. In your own career, from training programs to externships or professional development, which dynamic peers have most positively influenced your trajectory and why? Chances are they role model ways that did and do inspire you to chase greatness.
Think about it: mentoring matters, including at Practice-to-Practice levels. When following in leaders’ footsteps, while much can be learned from others’ experience, in this case, Your Practice should set the pace.
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Last week’s volume asserted that For the Better, we should optimistically set S.M.A.R.T. Targets, which are...
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Specific and clear, to maximize collective understanding
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Measurable, with objective methods to track results
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Achievable via progress that is challenging but realistic
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Relevant to core initiatives and competitive advantages
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Time-bound with targeted aims on planning calendars
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To Amplify Impact, let’s drill down on In Practice applications intently focused on Role Modeling for your talented team and other prospective collaborators who may be watching. 👁️
Our Goal Setting focus: In the Seat, The Why & Time to Treat.
#1. Increase help rates via educational efforts to explain the medical benefits of prescribed treatment plans.
And then…
#2. Nurture wellness referrals with family members, friends and colleagues in your patients’ circle of life.
To structure disciplined efforts, we outline S.M.A.R.T. goals on Better Hearing is Better Healthcare wavelengths. Let’s start by increasing the % of those you consult with who, as medically indicated, decide to adopt prescribed treatment plans. Aspire to 5-10-15% Better than baseline...
| | 🎯 Specific = Establish diligent protocols that make medically focused counseling your standard of care, not “something extra” (a.k.a. “1 more thing to do”). Know these conversations are essential to practice growth, not optional. Whether with every patient or a set number of patients each day, commit to these informational discussions consistently happening. Require dates certain. | | | 📊 Measurable = The incremental # of patients who, for Better Hearing is Better Healthcare reasons, proceed with treatment. Envision this process as a science experiment. We hypothesize that, from the baseline, medically focused counseling is “your intervening variable,” which may positively influence patients’ quality-of-life outcomes. By design, tracking adoption rates will accurately determine success. | | | |
✅ Achievable = Setup for success. Given the daily and weekly # of patients you see with hearing-related medical conditions, helping 1 more patient a week = 50 per year incremental, and of course, 2 = 100 per year is eminently doable. From a business perspective, “do the math.”
- 50 more individuals per year who rediscover Joys of Hearing x asp$ = $xxx, xxx, and 100 is double that, per Clinician!
Imagine possibilities and aim higher.
| | | 💡 What’s Prevalent is Relevant. Did You Know? Comorbidity conversations are imperative. When patients need to know how hearing loss relates to common medical conditions, we Educate Well Monthly & Care to Share Daily. At a glance, seeing essential topics inspires us to spread the word. | | | |
⏳ Time-bound = Days, weeks and months are standard metrics. We strongly recommend setting goals for each Clinician to:
- Have X # Did You Know? conversations per day, leading to…
- Y # of medically motivated treatment adoptions per week, resulting in…
- Z # of patients monthly who, encouraged by your sound advice, become Happy to Hear!
| | | Speak from the ❤️, that’s S.M.A.R.T. | | | | |
Explore Practice Growth Insights™ volumes separated into 100 Strategic Themes.
Each theme consolidates best practices and real-world insights, making it easier for your team to learn, plan, and implement growth strategies with purposeful precision. Which will be your highest priority?
| | | If you feel our weekly Insights may be useful to a colleague, please encourage them to subscribe at: | | |
View Previous 50 Issues by Clicking on Links Below:
PGI #334 2026-08-19 | Gain Team Momentum. Learn How To.
PGI #333 2026-08-12 | To Get Strategic with Clicks & Picks. Discover How.
PGI #332 2026-08-05 | Your Clinic is the Classroom
PGI #331 2026-07-29 | Educational Tenacity, Decide to Act.
PGI #330 2026-07-22 | Back to School, Use Educational Tools.
PGI #329 2026-07-15 | Connect Hear™, Start Smart Now.
PGI #328 2026-07-08 | Ready. Aim. Connect Hear™
PGI #327 2026-07-01 | Reward Patients’ Intellectual Curiosity, Connect Hear™
PGI #326 2026-06-24 | Connect Hear™, What’s Trending.
PGI #325 2026-06-17 | From Advocacy to Access, Connect Hear™
PGI #324 2026-06-10 | Advocacy's Outcomes, To What Ends?
PGI #323 2026-06-03 | Speak Up for Advocacy. Get Straight A’s.
PGI #322 2026-05-27 | Physician Referrals: Strategic Planning Guide, Circles of Influence.
PGI #321 2026-05-20 | Guiding Principles, Pearls of Wisdom™
PGI #320 2026-05-13 | CME, Not Just for Me.
PGI #319 2026-05-06 | Better Speech-Language-Hearing Month. Best Time.
PGI #318 2026-04-29 | Effective METHODs, Doctors’ Orders.
PGI #317 2026-04-22 | Targeting Physician Referrals? You've Got Mail.
PGI #316 2026-04-15 | Modeling Physician Referral Methods: 1-2-3
PGI #315 2026-04-08 | AIQ Medical Networking. Deeper Exploration.
PGI #314 2026-04-01 | AIQ. Medical Networking Starts Smart.
PGI #313 2026-03-25 | Your Physician Referrals, Treat to AI Targets.
PGI #312 2026-03-18 | Implementation Science. AI Driven.
PGI #311 2026-03-11 | Implementation Science, The Power of Observation.
PGI #310 2026-03-04 | Hear the Facts & A Closer Look
PGI #309 2026-02-25 | Location, Location & Location. All is Well.
PGI #308 2026-02-18 | “Who Knew?" Applies to Your Practice Too
PGI #307 2026-02-11 | Who Knew? Promoting Practice Identity is So Fun!
PGI #306 2026-02-04 | “A is For Awareness”, Who Knew?
PGI #305 2026-01-28 | Your Customized Practice Brochures. That's the Story.
PGI #304 2026-01-21 | To Boost 2026 Growth, Raise Practice Awareness.
PGI #303 2026-01-14 | Your Educational Funnel. A Transformative Trio.
PGI #302 2026-01-07 | Lobby for Your Patients. Put their Eyes on Education.
PGI #301 2025-12-31 | Big Screens. Let Your Lobby Do the Talking.
PGI #300 2025-12-24 | Better Hearing is Better Healthcare. On Target.
PGI #299 2025-12-17 | Make Intellectual Curiosity Contagious.
PGI #298 2025-12-10 | Get Resolved with Engaging E-Newsletters. Start 2026 Right.
PGI #297 2025-12-03 | Educate Well Monthly E-Newsletters, Your Trusted Voice
PGI #296 2025-11-26 | Your Flywheel Effects, 2026 Momentum
PGI #295 2025-11-19 | The Flywheel Effect, from Good to Great.
PGI #294 2025-11-12 | Joys of Hearing, Holiday Gifts
PGI #293 2025-11-05 | Valuable Advocacy, Lifetime Value
PGI #292 2025-10-29 | Joys of Hearing. Sensible, not Spooky.
PGI #291 2025-10-22 | Golden Years, Taking Care of Ears
PGI #290 2025-10-15 | Healthy Hearing & Better Living. On Purpose.
PGI #289 2025-10-08 | Your Medical Networking, Amplify Impact Well
PGI #288 2025-10-01 | Educate Well Monthly, In Practice
PGI #287 2025-09-24 | To Educate Well Monthly, Take Healthy Steps
PGI #286 2025-09-17 | Get Strategic, Pick Educate Well Monthly
PGI #285 2025-09-10 | Clicks & Picks. Get Strategic.
View our entire collection.
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