Promotional Marketing – Trends, Targets & Techniques

Presenter: Kim R. Todora – PPAI Communications and Branding Strategist

In an era of digital everything, marketers everywhere are turning to promotional products to connect with clients and consumers to cultivate passionate brand advocates through brand experiences. Promotional products, the only medium invited into spaces and places other media can’t touch, deliver the best reach, recall, response rates and return on investment for marketers and advertisers. 

 

This session will feature evidence-based strategies, proven tactics and a fresh perspective on promotional marketing, as well as trends and techniques marketers are using to create measurable brand experiences, build communities and earn the trust and loyalty of clients and consumers.

 

Join Kim R. Todora, PPAI’s communications and branding strategist, for this thought-provoking seminar. 

9:00am-10:00am – End Buyer Seminar and Breakfast

9:30am-10:00am – Preview for PPAMS Distributor Members (no clients or non-members admitted)

10:00am-2:00pm – Show Floor Open

All clients (end-users) will be given a clipboard with a Lead Sheet when they arrive. They can write down the information for the products their interested in and return the sheet to their distributor to get pricing, samples, etc. They can also return it to the registration desk where it will be scanned and emailed to the distributor. Also, most exhibitors will have scanners where they can scan badges and add notes about products attendees are interested in. Client leads will be sent directly to their distributors after the show.