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September is Life Insurance Awareness Month, which seeks to remind people about the importance of life insurance for their financial security. To support that goal, we are sharing some findings from the 2026 Insurance Barometer Study from LIMRA and Life Happens. The life insurance need-gap is real. LIMRA states 70 million non-owners responded with a need for life insurance and 22 million current life insurance owners saying they need more coverage - that's 92 million people total with an urgent need for life insurance, or additional protection.
Use this month to talk to clients about protecting their life’s work. Everyone has something to protect. Discuss with your clients a potential life insurance product geared to align with their needs and protect against the unexpected.
Click the button below for resources from Simplicity that you can use to communicate with your clients about the importance of using life insurance in their financial planning and protecting their loved ones.
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