MFA Longevity Market Report
News and insights from thought leaders in the longevity economy
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Dear friends and colleagues,
What a wonderful summer so far! We had an amazing group of students in the MBA Women in Leadership group at Santa Clara University. We learned about female leaders in the venture world, entrepreneurs crafting new businesses, analysts covering different market segments and how AI is deployed as a tool today.
We went on to Chicago to host a panel on investor trends with Robert Garber (7 Wire Ventures), Jenny Poth (Ziegler-LinkAge), and Jeannee Parker Martin (Leading Age California) at the USAging conference. At the conference, we learned about the many innovative pilots and programs Area Agencies on Aging are leading throughout the country. From there, we attended the 2025 Ziegler Link-Age Fund Symposium. Inspirational panels covered AI, trends in senior housing and programming, and why investors are turning to the longevity market. The photo on the left shows the group with Dan Hermann, Ziegler President and CEO, and the wonderful Soul 2 the Bone Band.
We are excitedly finalizing details for the What's Next Longevity Innovation Summit on December 15-17. Please reach out to us if you are interested in sponsoring or presenting.
We are also enjoying time with family, friends, music and lite cooking with the Brava oven - our new podcast sponsor. Find a delicious recipe at the end of this newsletter! I hope you are all able to find moments of music, joy, and relaxation before the summer ends.
Warmly,
Mary
PS - If you haven't seen it yet, be sure to take a look at the latest report by AARP & National Alliance for Caregiving, Caregiving in the US 2025.
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Save the Date: What's Next Longevity Innovation Summit - December 15-17
Registration is now open for the What's Next Longevity Innovation Summit, which will be held at the National Press Club in Washington, DC December 15-17. The conference will take an in-depth look at the regulatory, investment and government sectors involved in the care economy. Conference topics include: interest rates and the economy, tariffs, workforce trends, AI and tech-enabled care, and the regulatory environment. There will be a pitch room and boot camps focusing on AI and driving sales, go-to-market strategies, PR and media trends, social media and LinkedIn marketing. Featured presenters include Nancy LeaMond, Todd Haim, Lance Robertson, Dan Hermann, Abby Miller Levy, Laurie Orlov, and more.
Learn more.
Register now.
| | What's Next Living Longer Better Smarter | |
Episode 89: Amazing Innovations and Alzheimer’s Awareness - Withings’ Paul Buckley joins Mary and Fred to discuss the new BPM Vision device for blood pressure and digital health innovation. Amid Alzheimer’s Awareness Month, Dr. Carl Hill from the Alzheimer’s Association tells us about a new blood test for detection and more. In the Spotlight segment, CareYaya CEO Neal Shah introduces us to a University of Texas pre-med student who is finding great meaning as a CareYaya caregiver.
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Episode 90: Aging Well Anywhere-Tech Bar for Older Adults-Neal Shah – Aging Well Anywhere, A Tech Bar for Older Adults and a new book from Neal Shah taking on the health insurance industry highlight episode 90 of What’s Next Living Longer Better Smarter. Joining Mary and Fred in this episode of What’s Next Living Longer Better Smarter are Sandy Markwood from US Aging which has launched a new public awareness campaign; Carol McKinley, who fills us in on how a Tech Bar for older adults is taking off; and CareYaya CEO Neal Shah, who chats about his new book taking on the health insurance industry and how to fight back.
See the full list of What's Next Living Longer Better Smarter episodes.
| | What's Next Longevity Deal Talk | |
Episode 37 - Fresh off a busy conference schedule in Chicago, tackling both US Aging and the Ziegler Link-Age Funds Symposium, Mary Furlong joins co-host Fred Fishkin and a stellar line-up to focus on the rapid developments in AI and senior living. Guests include Ziegler Senior VP Jenny Poth, ThriveWell Tech President Nick Patel, and MD Senior Wellness founder Dr. Raj Kalra.
See the full list of What's Next Longevity Deal Talk episodes.
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Funding News
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Sword Health, an AI care company that provides motion sensor wearables for rehabilitation and pain management, raised $40 million in a funding round led by General Catalyst.
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Rocket Doctor Inc., a digital health platform, partnered with the independent practice association (IPA) EngageWell to launch a virtual healthy aging program, backed by $1 million in funding from CVS Health.
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ForSight Robotics, an ophthalmic robotic surgery company developing a platform for cataract robotic surgery, raised $125 million in Series B funding led by Eclipse.
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Tombot, a robotics company that brings lifelike robotic companion pets to older adults, secured $6.1 million in a Series A funding round led by Caduceus Capital Partners.
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Elfie, a chronic condition management app with a rewards-based system, raised $12 million in Series A funding led by White Star Capital.
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Circulate Health, which develops technologies and treatments to reverse the aging process, raised $12 million in Seed funding led by Khosla Ventures.
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AARP Releases Caregiving in US Report
The latest Caregiving in the U.S. Report from AARP and the National Alliance for Caregiving finds that 63 million Americans are providing ongoing care to an adult or child with a complex medical condition or disability, an increase of 20 million since 2015. Of these, 59 million are caring for someone over 18 – often aging parents, grandparents or spouses. The full report is available here.
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GetSetUp Named EdTech Startup of the Year!
GetSetUp is thrilled to have received the WSIS 2025 Champion Prize for its global impact in the “AI for Good” category. GetSetUp is looking forward to expanding its customized AI for Good to help partners foster learning and resource access for people as they age. In addition, GetSetUp made a splash at the ALA Conference with Gale, sharing classes and engaging librarians at the booth.
GetSetUp Athletes, including sprinter Madonna Hanna, and the GetSetUp Arch Rivals, a 70+ women's volleyball team, head to the National Senior Games in Iowa at the end of July. GetSetUp Athlete Madonna Hanna is inspiring audiences nationwide with her story of resilience, which has been featured in the News Tribune, Tacoma News Tribune, and on New Day Northwest on King 5. The GetSetUp Arch Rivals were featured on Fox 2. Stay tuned for more impact stories that are on the way as the GetSetUp Athletes head to the National Senior Games!
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CABHI to Launch AgeTech Insights
The Centre for Aging + Brain Health Innovation (CABHI), powered by Baycrest, recently launched AgeTech Insights: a novel hub mobilizing knowledge and market intelligence in the aging and brain health sector to inform scientists, researchers, innovators, entrepreneurs, and policymakers on the needs of older persons. AgeTech Insights launched with its first market intelligence report, offering insights into technology use in Canadians aged 50+, shedding light on barriers and enablers, and informing innovators how to apply this intelligence to their work.
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Books, News, Reports, and Events
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Recipe from Brava: Caprese Panzanella
Go to Brava's website to get a delicious summer recipe for Caprese Panzanella -- a perfect summer dish! And visit shop.brava.com/marycooks for a $200 discount!
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