Wear Orange. Remember. Learn. Honour.
September 30th marks National Day for Truth and Reconciliation and Orange Shirt Day – Every Child Matters.
Orange Shirt Day – Every Child Matters began in Williams Lake, British Columbia, on September 30, 2013. Established to honour Residential School Survivors, their families, and those who never returned home, it serves as a powerful reminder of the lasting impacts of the Residential School system. What began as a grassroots initiative has since evolved into a nationally recognized movement, with individuals, organizations, and communities across Canada participating in acts of remembrance, reflection, and reconciliation each year. The orange shirt symbolizes the loss of culture, freedom, and self-esteem that many Indigenous children experienced. This day reminds us that “Every Child Matters”. When we wear an "Every Child Matters" orange shirt or accessory on September 30th, we show our support for Survivors and their families and affirm that Every Child Matters.
Meet the 2026 Design
Our 2026 Every Child Matters Orange Shirt Day T-Shirt features The Children Are Coming Home, designed by Nuu-chah-nulth artist Deanna Samuel. The design speaks to the sacredness of children and the importance of family, culture, identity, and belonging. It reminds us of the strength and resilience of Indigenous peoples and our shared responsibility to support the generations to come.
“Every Child Matters because every child carries the future of our people.”
— Deanna Samuel, Ditidaht, Nuu-chah-nulth
Proceeds from the sale of our orange shirts and other related products benefit the Native Northwest Reconciliation Fund. The fund is designed to support people and families who continue to be impacted by Residential Schools and intergenerational trauma. Its purpose is to advance Reconciliation by funding initiatives that support Indigenous wellness, learning and culture.
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