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Dear Members,
With the arrival of Canada’s new government, TIAC is committed to keeping tourism front and centre on the national agenda. We congratulate Minister Rechie Valdez on her appointment and look forward to working closely with her to advance the interests of Canada’s tourism sector. We are actively engaging with policymakers to highlight the importance of our industry as a driver of economic growth, job creation, and vibrant communities from coast to coast to coast. Our efforts focus on building strong relationships with new and returning decision-makers and communicating the unique needs and opportunities within Canada’s tourism industry.
As always, TIAC will continue to lead the way in supporting our members and advocating for a thriving visitor economy. We are dedicated to providing timely updates, resources, and opportunities for engagement as the political landscape evolves. Together, we will keep tourism at the heart of Canada’s economic recovery and future prosperity. Thank you for your ongoing support and commitment to our shared success.
Yours in tourism,
The TIAC Team
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May 27–30, 2025
RBC Convention Centre
Rendez-vous Canada is Canada’s signature international tourism marketplace where the international travel trade connects with Canada’s tourism industry partners.
| | | Seller Move-In | May 27 | | City Tours | May 27 | | Marketplace Open (Sellers Only) | May 27 | | Opening Reception - Assiniboine Park and The Leaf | May 27 | | | |
TIAC Members, You Deserve a Break at RVC 2025!
Introducing the Wellness Lounge & Appreciation Happy Hour—Exclusive To RVC-Registered TIAC Members
Rendez-vous Canada is a whirlwind of meetings, connections, and opportunities—and we know it can be intense. That’s why TIAC is bringing something brand new to RVC 2025 in Winnipeg: a dedicated space where our members can unwind, recharge, and reconnect.
We're excited to introduce the TIAC Member Wellness Lounge—your private retreat away from the busy show floor. This exclusive benefit is just one of the ways we’re making your TIAC membership work harder for you at Canada’s premier international tourism marketplace.
️What’s Waiting for You in the Wellness Lounge?
Relax with a Complimentary Chair Massage
- Take a few minutes for yourself—book a chair massage and feel instantly recharged for your next appointment.
Leave Your Mark on Canada
- Add a pushpin to our interactive map and colour in your region! Celebrate where you're from and see the strength of Canada’s tourism community come to life.
Refresh & Recharge
- Enjoy comfy seating, light refreshments, and a moment of calm in a lounge designed for connection and comfort.
And here’s the best part...
While the lounge is exclusive to TIAC members, you're welcome to bring a buyer in with you. After all, the best conversations often happen in the most relaxed settings.
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🍹 TIAC Member Appreciation Happy Hour – Save the Date!
RVC-registered TIAC Members, join us for a special Happy Hour on May 28 at 5 p.m. in both the TIAC Member Lounge and the TIAC Appointment Booth.
We’re toasting our incredible members with...
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Two complimentary drink tickets (provided at registration)
- Three bar locations to choose from:
- Two near the TIAC Member Wellness Lounge
- One near the TIAC Appointment Booth
Bring a buyer or media delegate, grab a drink, and make the most of this relaxed networking moment before the evening begins. It’s a perfect opportunity to deepen connections and celebrate being part of Canada’s vibrant tourism industry.
This is just one example of how we invest in our members and champion their success on and off the trade-show floor. If you’re not yet a member, now is the time to join and take full advantage of the perks waiting for you at RVC and beyond.
We can’t wait to welcome you in Winnipeg. Here’s to making meaningful connections—and taking a well-earned moment for yourself—at RVC 2025!
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MEET OUR SPONSORS
Rendez-vous Canada would like to thank the following partners and sponsors for their generous contributions to Rendez-vous Canada 2025 and their ongoing support of the Canadian tourism industry.
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Partner with TIAC to Shape Canadian Tourism in 2025
The Tourism Industry Association of Canada (TIAC) invites you to elevate your brand and connect with leaders shaping the future of Canadian tourism through our 2025 sponsorship and partnership opportunities. From Tourism Congress to Hill Days Reception, each initiative offers a platform to amplify your visibility and engage directly with policymakers, industry professionals, and decision-makers.
Whether hosting a themed reception, becoming an industry patron, or bundling opportunities for maximum exposure, TIAC’s offerings align your organization with innovation and growth in the tourism sector. Explore how you can showcase your leadership and leave a lasting impression by reviewing our sponsorship prospectus.
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TIAC’s National Tourism READI™ Directory
Following the READI Program official launch last month, TIAC is pleased to announce that there are several early adopters that have taken Tourism READI™ training, successfully completed the READI™ Assessment process and are now listed on the National Tourism READI™ Directory!
The National Tourism READI™ Directory is both a B2B and a consumer-facing platform that is accessible by Travel Trade and prospective visitors, providing public recognition of a business’ commitment to excellence in the tourism industry.
Tourism businesses can fill out the online READI™ assessment forms in various READI™ categories and upon successful completion of the assessment process, tourism businesses can apply for a READI™ Stamp in their chosen category and then be added to the National Tourism READI™ Directory. While filling out the READI™ assessment forms is free of charge and does not require a TIAC membership, the READI™ Stamp Designation and the National Tourism READI™ Directory require that tourism businesses be TIAC members.
Visit the TIAC site for more information on the READI™ Program, or its training programs: The Culinary Tourism Alliance and GreenStep. We are looking forward to seeing many of you at Rendez-vous Canada in Winnipeg. Please come say hello at the TIAC booth and book an appointment with us if you'd like to hear more about the READI™ program.
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You Could Be One Of Our "Faces Behind the Places"
Every day, you create extraordinary experiences that transform your region into a beloved destination. We're launching an exciting new campaign to spotlight the passionate individuals like you who make our tourism industry special – and we want to make you one of our stars.
Your unique story has the power to inspire others and showcase the authentic heart of your community. Whether you're a tour guide sharing hidden local gems, a hotel concierge making visitors feel at home, or a restaurant owner serving up unforgettable memories, your impact ripples far beyond your business.
Why participate?
- Gain valuable exposure for you and your business through our multi-channel promotion
- Connect with potential customers who value authentic, personal experiences
- Help shape our destination's story and inspire the next generation
Ready to share your story?
We'll work with you to craft a compelling feature that captures your unique contribution to our tourism community. Don't miss this opportunity to be recognized as a key figure in your region's tourism success story. Your passion deserves the spotlight!
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Mark Your Calendar!
TIAC Tourism Congress 2025
November 18–20
Outaouais Region - Gatineau, QC
Hilton Lac-Leamy
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Join the Prairies Canada Territorial Regional Roundtable And Be A Part Of The Conversation!
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Tuesday, June 3
Saskatoon, Saskatchewan
This session will provide an opportunity for participants to engage in high-level discussions, share insights, and contribute to actionable solutions that drive sustainable growth and resilience in Canada’s tourism sector.
We look forward to your participation in shaping the future of tourism in Prairies Canada!
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Join Us in Shaping Tourism Excellence—Call for Judges for the 2025 Canadian Tourism Awards!
It’s never too early to make an impact! The 2025 Canadian Tourism Awards may still be months away, but the journey to celebrating Canada’s tourism excellence starts now. We’re inviting TIAC members in good standing to step into the judge’s seat and help us recognize the outstanding people, places, and businesses that make Canada a world-class destination. Your insights and expertise will play a vital role in shining a light on the innovation and dedication driving our industry forward.
Express your interest today and help us celebrate the best of Canadian tourism in November 2025!
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The nomination period for the 2025 Canadian Tourism Awards is open!
Nominate a person, place or organization that is truly one of Canada’s best, offering travellers superior experiences, and authentically presenting the very best of Canada. These awards are highly competitive and showcase the best of the best in the Canadian tourism industry.
Any Canadian tourism-related product, business, association, initiative, or service that occurred from January 1, 2024, to December 31, 2024, is eligible.
This year, the Canadian Tourism Awards features such sponsors as Air Canada, Indigenous Tourism Association of Canada, Culinary Tourism Alliance, Floor13, MMBC and Tourism HR Canada.
CATEGORIES:
- Business of the Year Award
- Indigenous Tourism Award
- Sustainable Tourism Award
- Employee of the Year Award
- Business Event of the Year Award
- Employer of the Year Award
- Small- or Medium-Sized Business of the Year Award
- Innovator of the Year Award
- Travel Media Professional of the Year Award
- Culinary Tourism Experience Award
- Under-30 Tourism Trailblazer Award
- Lifetime Achievement Award
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Make Your Voice Count – Join TIAC Today
Did you know? TIAC members save over $300 on Tourism Congress registration—and if you’re a member in good standing, we’ll waive the $100 nomination fee for the Canadian Tourism Awards. These are just a few of the powerful benefits of joining the Tourism Industry Association of Canada (TIAC).
As a not-for-profit organization, TIAC relies on membership dues and non-dues revenue coming from events and partnerships to launch national campaigns, advocate on Parliament Hill, and act boldly on behalf of our members and the entire tourism industry. For just over $1 a day—less than your morning coffee—you gain exclusive access to advocacy, early and discounted event registration, visibility through programs like READITM and the National READITM Directory and a seat at the table where Canada’s tourism future is shaped.
Members are our lifeline—and together, we are stronger. Join TIAC today and invest in your voice, your business, and your industry.
What Does TIAC Do?
We champion bold ideas, advocate for policies that support tourism growth, and create opportunities that help businesses thrive. Together, we shape a stronger, more competitive tourism industry for Canada.
For more information about the TIAC membership, please contact membership@tiac-aitc.ca.
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New and Renewed Member Recognition
We are thrilled to welcome our new and returning members to the Tourism Industry Association of Canada (TIAC)!
By becoming a TIAC member, you’re taking a vital step toward. You are...
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Amplifying your voice on key issues impacting the tourism industry.
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Accessing exclusive insights and resources to help your business grow.
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Building meaningful connections with industry leaders and partners across Canada.
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Shaping the future of tourism through advocacy and collaboration.
Together, we’re driving progress and ensuring a vibrant future for Canada’s tourism sector. Welcome to the movement!
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NEW ASSOCIATE MEMBER:
HORIZON TNL
| | We are truly grateful to the 46 organizations that renewed their Regular or Associate memberships in April. Your commitment keeps us moving forward, and together, we’re building something extraordinary. Your continued support means everything, and we can’t wait to achieve even more with you by our side! | | |
Membership Essentials: Tips to Get the Most from your TIAC Membership
Snag the Deals
Why pay more? Your membership gets you over $300 off Tourism Congress, free award nomination fees, and sweet savings on events, training and programs all year long.
Jump the Line
Members get early access to event registration and appointment spots at RVC, and extra recognition, all the time.
Show Off Your READIness™
Get READI™-designated (Export, Sustainable, Culinary... we’ve got options!) and score your spot on our National Directory. It’s like a gold star — but way better for business.
Get the Scoop First
From advocacy wins to policy changes, TIAC keeps you looped in. No more FOMO when decisions are made in Ottawa — we’ve got your back (and your inbox). And right now, we have the tool kit you need to make Tourism a priority this election.
Meet Your People
Connect with industry movers and shakers at roundtables, advisory committees, webinars, and events. Talk shop, swap stories, and maybe even score your next partnership over coffee (or cocktails).
Pro Tip: The more you show up, the more value you get. So dive in, speak up, and let’s build Canadian tourism—together.
| | Real Voices. Real Impact. Hear from Our Members | | |
TIAC Members, this is your moment! We want to showcase your journey—your successes, challenges, and everything in between. Share your story to inspire fellow industry leaders, gain well-deserved recognition, and make a lasting impact on our tourism community.
Your voice matters. Your story inspires.
| | MEMBERS! Are you an expert in your field and would like to share a topic of interest to your fellow members? Reach out to Julie Gauvreau. | | |
The Tourism Industry Association of Canada (TIAC) expresses its most profound gratitude to its Industry Patrons for their significant financial investment and support of the association. TIAC's Industry Patrons are leading companies who have been instrumental in creating positive change, fostering international tourism growth, and advancing Canada's travel and tourism portfolio.
To become an TIAC Industry Patron contact Jenn Taylor, VP Business Development and Member Relations at 902-698-0984, or Ed Byers, Partnership Lead.
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Preferred Partners
The Tourism Industry Association of Canada has partnered with a number of leading national suppliers to provide the highest quality services to our members at fantastic rates.
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