Anyone who has been in the Automobile business for any length of time has overheard a Guest state, "I don't want all those gadgets in my new car, it's more stuff to go wrong!"

The situation presenting itself here is unfortunate on two counts. First, high-tech is unavoidable, even for the Guest who doesn't want a lot of onboard electronics and is purchasing a very "basic" content vehicle. Our Federal Government has long since determined that even though some folks are purchasing basic transportation, these vehicles must still come equipped with many (if not all) of the same safety features as a loaded vehicle. And these safety systems are quite complex. Second, this Guest is correct. The more content a vehicle has, the more things that must work correctly for trouble-free operation. It's no secret that today's vehicles have a lot more standard and available content than those of the past. And for folks who are looking for a "loaded" trim level, standard and optional features raise the content stakes far higher!

After watching this 6-minute video, we encourage you to share it with your team.