SEPTEMBER 2026 EDITION

NEW BENEFIT: Property Shield



Your listing content works hard for you — now something's watching out for it, too.

SCWMLS has launched Property Shield, a new benefit that monitors the internet for potential misuse of your listing information. This includes rental scams using your legitimate listings; fake or fraudulent listings; unauthorized use of your listing content; potential brand impersonation; other suspicious activity tied to your listings.


Start protecting your listings today by getting set up.

WHAT YOU NEED TO DO:

• Watch our 1-minute how-to video (below) so they know exactly what to do when a Property Shield alert lands in their inbox. Property Shield is accessible through your Paragon "Resource" drop-down (see "How to Access Through Paragon," below) and via single sign-on.
• You can customize the frequency of the alert emails. These come from support@wisre.com.

That's it. Easy setup, real protection.

HOT TIPS

Closing Out Secondary Listings

Do you have a listing that was cross-marketed under a secondary property type?

Do not close out both listings!

When a property is entered into the MLS as a primary listing type and secondarily marketed under another, only the main listing should be closed out as Sold.

Closing out both listings can create duplicate sales records and affect the accuracy of MLS data.

What you SHOULD do:

• Mark the main listing as Sold using the appropriate closing information.
• Do NOT close out the secondary/duplicate listing.
• Contact listings@wisre.com, and we will remove the duplicate listing for you.

When in doubt, contact us before closing out the listing!

Rules regarding duplicate listings can be found here:

COMMUNITY PSA

REMINDER: No Agent/Company Info in Public Sections of MLS

To maintain compliance to SCWMLS rules, please avoid including personal data, agent/company branding, or contact information in public-facing areas of the MLS.

This rule also applies to builder information.

Do not include: names; phone numbers; email addresses; any contact information; website URLs; branding or logos; instructions to call, text, email, or contact someone.

Exception: Contractual documents (such as RECRs or addenda) may include this information when appropriate.

What are “public-facing” sections?

These areas are visible to consumers and should remain free of personal or branded information:

• Photos, photo labels, and watermarks
• Unbranded virtual or video tours
• Public associated documents
• Public remarks
• Directions

Thank you for helping maintain a professional, consumer-friendly MLS.

For additional details, please refer to the Summary of Listing Rules.

TECH, TRAINING, AND MORE

Sep 17: Upcoming Roomvo Webinar

Join Roomvo in a guided training session to learn more about the visualizer's capabilities to restyle homes directly from your listing images! Learn to swap flooring, paint and more - plus a look at how agents across North America are using Roomvo to personalize their client offering.

Thu, September 17 @ 11:00 a.m. via Zoom

NEW: Commercial Real Estate Demand Index

Commercial real estate demand often starts before it shows up in vacancy rates, rents, or leasing activity. It starts in the local economy with businesses hiring, industries expanding, and people moving into an area.

The Commercial Real Estate Demand Index tracks those underlying economic drivers across 306 metropolitan areas and shows where demand for commercial space may be building.

YOU ASKED, WE ANSWERED

Q: When does the DOM (days on market) and CDOM (cumulative days on market) reset?

A: The DOM count resets each time a new listing is entered. The CDOM count will reset if a listing has been off the market for at least 31 days. 

Tip: When counting, don’t include the off-market date or the new list date – there should be 31 days in between.

Q: When does my listing not accumulate DOM?



A: Days on market do not accumulate while a listing is in a delayed, withdrawn by seller, or offer-no show status.

Q: HELP! My delayed listing shows a DOM count. Why!?

A: As DOM begins counting at the list date, to ensure a DOM count of 0, a listing must be entered on the list date. (i.e. If a delayed listing has a list date of 3/25 but it was input on 3/27, there will be a DOM of 2)

YOUR Monthly MARKET DATA

What Does This Mean for You?

18-County Region:

Active inventory rose to 2,809 listings in June 2026, an increase of 237 listings (9.2%) compared to 2,572 in June 2025. This marks a solid year-over-year improvement, indicating continued expansion in housing supply across the region. Compared to May 2026, inventory increased by 191 listings (7.3%) from 2,618, signaling strong seasonal momentum. The month-over-month growth suggests an active summer market, with more sellers entering and contributing to improved overall supply conditions.

Dane County:

In Dane County, active inventory reached 1,179 listings in July 2026, an increase of 113 listings (10.6%) compared to 1,066 in July 2025. This continued year-over-year growth reflects an improvement in housing availability compared to last summer. Month-over-month, inventory increased by 163 listings (16.0%) from 1,016 in June 2026. The strong increase reflects continued seasonal growth in available listings as the summer market progresses.

Watch this month's Wisconsin Housing Report, provided to you by the Wisconsin REALTORS® Association (WRA).