Introducing TIAC TALK: Community

February 2026

Dear Members,

TIAC membership means more than staying informed; it means being part of a connected, forward-looking community that drives Canadian tourism forward.

In this spirit, we’ve spruced up TIAC Talk to keep the most valuable information at your fingertips. Here, you’ll find opportunities to engage directly with government, access new tools like the Tourism Investor READI™ program, take advantage of exclusive member offers and so much more to strengthen your business.

This newsletter reflects our commitment to delivering real value, connections, recognition, and resources that help you thrive in a dynamic industry.

Thank you for being part of TIAC. We’re stronger together.

Sébastien Benedict

President and CEO

Tourism Industry Association of Canada

In this issue:

National Tourism Week 2026 Reception details, TIAC's next upcoming event and your chance to connect with government officials and have your voice heard;
Launch of the Tourism Investor READI™ program and how this masterclass can help you establish your funding;
News from members across Canada; and much more.

National Tourism Week 2026 Reception

Join us on April 22, 2026, in Ottawa, ON, as we celebrate National Tourism Week 2026. This reception will bring together elected officials and the tourism industry as we highlight the pivotal role tourism plays as part of Canada’s economy and identity.

Now in its 16th year, National Tourism Week includes a dynamic, weeklong social media campaign organized by the Tourism Industry Association of Canada (TIAC). TIAC, along with its partners, is inviting all Canadians to partake in celebrating the nation's finest offerings to the world.

Learn more

Other Upcoming Events:

BC Tourism Industry Conference - March 4 to 6, 2026
National Tourism Week Reception - April 22, 2026
Rendez-vous Canada 2026 - May 26 to 29, 2026

Explore the newest READI™ designation: Tourism Investor READI™

Designed for tourism operators who have a solid business plan and established their capital requirements but may have limited experience seeking investment, debt financing, and/or grant funding. The Tourism Investor READI™ program offers the tools and knowledge to navigate the funding ecosystem effectively to help you acquire the capital to see your business thrive.

Thank you to our

INDUSTRY PATRONS

Being Tourism Investor READI™ gives you the confidence, knowledge, and tools to secure funding through loans, grants and investors.

Learn more

Welcome to our new and returning TIAC members!

Your support powers Canada’s tourism momentum — building connections, shaping policy, and driving growth nationwide. We’re glad you’re with us!

New TIAC Members in January:

From our members...

Keeping you up to date on what your fellow members are excited about. Have a story you'd like to share? Email us at communications@tiac-aitc.ca.

Culinary Tourism Alliance hosts the Air Canada Youth Entrepreneurship Contest

The Culinary Tourism Alliance is hosting an exciting contest as part of its 2026 Taste of Place Summit. The Air Canada Youth Entrepreneurship Contest will bring two lucky winners to the Summit in Edmonton, AB in June to participate in the panel, How My Taste of Place Business Took Flight : Canadian Youth Entrepreneurs in conversation with Air Canada.

Learn more

Newfoundland & Labrador Tourism Launches 'Back Friday' National Campaign

Back Friday is a national campaign that flips the shopping event on its head by inviting Canadians to skip the frenzy and celebrate their memories instead. Rooted in the powerful insight that nearly 40% of visitors return after discovering their “once-in-a-lifetime” trip is anything but, past travellers are encouraged to share their visits for a chance to win an all-inclusive return experience.

Learn more

CanExport SME’s Funding Applications

CanExport SMEs is a federal program that reimburses up to 50% of eligible costs for small- and medium-sized enterprises looking to explore new international opportunities.

Tourism operators could use this program to offset the costs of export-related activities, helping to reduce risk and support diversification. Eligible activities may include travel to meet potential clients, attending trade shows, purchasing custom market research, or obtaining international certifications.

Please review the full CanExport SMEs 2026-2027 applicant’s guide before applying.

Learn more

Why join TIAC?

As a TIAC member, you influence policy, access exclusive events and insights, connect with industry leaders, and gain recognition for your commitment to excellence. Your membership isn’t just a card—it’s a seat at the table where Canada’s tourism future is shaped.

Learn more

Our Company | Contact Us | Join TIAC | Privacy Policy