Growing Your SaaS Business

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October 2024

Hi Paul

Welcome to The Cirrostratus Group October newsletter.

I recently logged into my health care provider's portal, a different portal than I usually use but both use the exact same software. When I used this portal, it was about 1/4 the speed I'm used to. I was reminded once again that we haven't solved all application performance issues for the user and they can have a substantial impact on the user experience and satisfaction.

Gartner now has a Magic Quadrant for Digital Experience Monitoring. It's available free from Dynatrace and provides insights on who the important vendors are for these tools and what issues they can help you monitor and hopefully resolve. If you have vague complaints from your customers about any kind of performance issues and you want to understand how to resolve them, tools like this can help you focus on the problem and potential solutions.

Paul Ressler

The Cirrostratus Group

Growing Your SaaS Business

One of the most cost effective ways to grow your SaaS business is by focusing on your current customers by retaining and renewing them and by growing the revenue from each customer.

Three questions come to mind to help with improvement in this area:

How does my Annual Recurring Revenue (ARR) compare with my SaaS peers?

SaaS Capital publishes private SaaS company growth benchmarks. This will help you compare how your ARR growth compares with other SaaS companies.

How effective is my customer success program at maximizing Net Revenue Retention (NRR) and how does it compare with my peers?
This report on Customer Success from ChurnZero provides a lot of insight on customer success spending, organizations and strategies. No surprise that companies with higher NRR spend more on customer success.
Does my pricing strategy maximize NRR and ARR?
This benchmark study from Pricing SaaS tracks the SaaS pricing changes that have happened in 2024 and includes lot's of good ideas on SaaS pricing strategies.

I hope the above resources provide you with some ideas of how to grow your SaaS business.

About Paul Ressler

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