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FOR IMMEDIATE RELEASE
Dink Eyewear Partners with NPL’s Boca Raton Picklers
Boca Raton, FL – August 25, 2024 – Dink Eyewear is proud to announce their partnership with the National Pickleball League’s Boca Raton Picklers as their Official Eyewear Safety Partner for 2024 and 2025.
This collaboration will equip the team with Dink’s groundbreaking protective eyewear, designed not only to prevent eye injuries but also to shield players from harmful UV rays and enhance on-court visibility through their patented ColorBoost™ lens technology. This technology is engineered to heighten contrast and color perception, ensuring quicker reactions and better performance during matches.
Dink Eyewear is uniquely crafted for pickleball players, balancing performance, protection, and style. With the rising number of pickleball-related injuries, this partnership underscores the importance of player safety. Through their alliance with the Picklers, Dink aims to protect professional players while raising awareness about the critical need for eye protection in the sport.
“We’re thrilled to work with Dink Eyewear this season. The safety of our players is our top priority,” said Carl L. Foster, Co-Owner of the Boca Raton Picklers. “Dink’s lenses have already made a significant impact during our training sessions.”
"Partnering with Dink Eyewear is a game-changer for us,” added Rick Retamar, Co-Owner of the Boca Raton Picklers. The combination of protection and performance that Dink Eyewear offers not only helps our players stay safe but also gives them the confidence to push their limits on the court. We’re excited to see how this partnership will influence the future of pickleball safety.”
While pickleball is celebrated as a low-impact sport that’s easy on the joints, its fast-paced nature still poses injury risks for athletes of all ages. A recent analysis estimates that pickleball injuries could cost Americans nearly $500 million in medical expenses this year, with approximately 19,000 injuries reported annually.
“As a passionate pickleball player, I founded Dink to create eyewear that players of all levels would genuinely want to wear,” said Craig Chasnov, Founder of Dink Eyewear.
“Getting the technology right was crucial for us. We wanted to make a real difference on the court, and we believe that with ColorBoost™, we’ve done just that. This sport is evolving rapidly, and there’s immense potential for innovations that will truly elevate the game—we’re excited to be part of that movement.”
About Dink Eyewear
Dink Eyewear is dedicated to providing high-performance, stylish, and protective eyewear specifically designed for pickleball players. Combining cutting-edge technology with a deep passion for the sport, Dink Eyewear’s products feature the patented ColorBoost™ lens technology, which enhances contrast and color for improved visibility and quicker reactions on the court. Committed to player safety and performance, Dink Eyewear aims to be a game-changer in the rapidly growing pickleball community. For more information, visit dinkeyewear.com.
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