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Hello Mark.
First, a bit of housekeeping. This newsletter is overdue, and I apologise. As such, this is going to be the first of a two part series, with the second coming out later this week. There’s so much new content at CoffeeGeek, and our subject today is so important, that it’s going to take two issues of the Coffee Pulse to get it out. So let’s get right into it!
“What’s the secret to really good espresso?” the reporter asked. I had to think about that a bit.
“The secret is the coffee grinder.” I replied. “Everyone treats the espresso machine like the rock star, and the grinder is often an afterthought. The truth is, I can make better espresso with a $500 grinder and a $200 espresso machine, than I can with a $5,000 espresso machine and a $50 grinder. The grinder is the true rock star.”
That conversation happened in 2003 when a reporter from Canada’s Globe & Mail newspaper followed me around for a couple of days seeing how I interacted with coffee and the local Vancouver coffee scene. His work ended up being a full page feature in over a dozen Canadian newspapers that summer and that quote was printed almost verbatim.
The feature prompted several other major media sources to get in contact and do their own articles on the explosive growth of coffee knowledge fuelled by the young Internet and communities like the CoffeeGeek website. Almost every interview I did had some focus on the grinder comments I made. Some reporters thought it was snake oil. Others took it for earnest.
I added something else: I preached that, if you have between $500 and $1,000 budgeted for your home espresso setup, spend half of that on the grinder Over $1,000? Budget $500 for the grinder. This gives you tools to surpass the espresso quality produced by most cafes of the era.
$500 for an espresso grinder. Wow.
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