|
For nearly four decades, the Canepa family and Mill Valley Market have been quietly helping strengthen Mill Valley’s schools and community. What many residents may not know is that the Kiddo! Business Partner Program, now a cornerstone of Kiddo!’s fundraising, began with an idea from longtime community member and Mill Valley Market owner Bob Canepa.
Bob served as a Kiddo! board director from 1987 to 1991. During that time, he chaired the organization’s Business Committee and launched what would become the Kiddo! Business Partnership Program, creating a new way for local businesses to support Mill Valley schools. Mill Valley Market was the very first partner.
“My father always emphasized the importance of supporting and giving back to our community,” Bob recalls. “That value guided my involvement. It was only natural that Mill Valley Market became the first partner of the Business Partnership Program in 1987.”
At the time, the market’s community shopping program supported just two organizations: the Mill Valley Schools Community Foundation and Tam High School. Over time, the program has grown to include dozens of local nonprofits, all of which are listed in small print on laminated sheets next to the store's cash registers.
The impact has been significant. Through Mill Valley Market’s Shop & Give for the Community program, the store has donated approximately $1.49 million to local organizations. Of that, an estimated $350,000 - $375,000 has supported Kiddo! and Mill Valley schools over the decades.
Today, that tradition of community investment continues with Ryan Canepa, Bob’s grandnephew, and the current co-owner of Mill Valley Market along with business partner Abner Chinchilla. Ryan is also now a Mill Valley School District parent, with two children attending Edna Maguire Elementary and another starting TK next year.
For Ryan, the commitment to supporting local schools is deeply personal and rooted in family example.
|