Have you started thinking about your holiday marketing campaigns you want to launch this month and into December? The holiday season can bring a lot of revenue to small businesses. Deloitte estimates that people will spend approximately 1.147 billion to 1.152 billion. You don't want to miss out on the marketing opportunity this holiday season to your past, current, and future clients.
If you haven’t started planning your holiday marketing campaign yet, it is not too late to start. Here are a few tips inspired by Constant Contact to get you started.
What do you currently have on hand?: Take a look at what products you have on hand. Can you bundle them into something special for the holidays? You can do this with the services that you provide. Can you bundle a couple of them together to create a unique gift for the holidays? These unique gifts are a great way to expose your clients to new products and services that you offer at a lower cost and reduce any overstock you may have. Once you have an idea of what you want to offer, it’s time to plan your marketing.
Review the calendar for holidays: Look at the next couple of months and identify possible holidays where you want to market your business. Yes, Thanksgiving and Christmas are two significant holidays, but there are some smaller ones that you can take advantage of to promote your business.
Veterans Day-11/11
Black Friday-11/27
Small Business Saturday-11/28
Cyber Monday-11/30
Giving Tuesday-12/1
First Day of Winter-12/21
These are a great way to share your products and services with your clients and
potential clients. You don't have to do them all. Decide which ones you want to use and get ready.
Make a clear plan: You’ve decided which holidays you want to focus your marketing around, now you need to start planning, creating, and scheduling your online marketing for the 2020 holiday season. You can download a Free 2020 Online Marketing Calendar from Constant Contact.
Start creating your online marketing campaigns: Look at your schedule and see when you can schedule some extra time to work on your holiday marketing campaigns. If you haven't started yet, there is still time. Don't panic. You may want to scale back and only choose one or two holidays. There is still time; don't give up.
Schedule your online marketing campaigns: Scheduling some of your holiday campaigns now will free you up later. There are many apps and email platforms like Constant Contact, where you can schedule your content to go out and be worry-free for the holidays.
We hope these tips help you create a fun and profitable holiday marketing campaign.
