The article reviews how the Six Americas have changed over time, underlying theory, methodological innovations, and how the framework has informed the decision making of stakeholders ranging from scientists to government officials, journalists, educators, and advocates. We conclude by suggesting that future research should further develop and investigate the application of the Six Americas within the United States, while also developing tailored segmentations and related tools for other countries.
The journal has made the paper free to download for the next 35 days. After that or if you have any trouble accessing it, please contact us at climatechange@yale.edu with the Subject Line: Six Americas Review Paper request.
On behalf of all the co-authors, thank you for your continued interest and support!
Leiserowitz, A., Roser-Renouf, C., Marlon, J. & Maibach, E. (2021) Global Warming’s Six Americas: a review and recommendations for climate change communication. Current Opinion in Behavioral Sciences. DOI: 10.1016/j.cobeha.2021.04.007