Wednesday, July 7 – dreamSOCIAL
The Real You with Reels with Stefany Gittleman
What we’ll cover:
This is your key to learn the in's and out's of Instagram Reels. Are you a small business or a brand persona that knows you should be incorporating Reels into your strategy? Then this online seminar is for you where you will discover ways to make your brand pop, storytell your product, catch attention and go through curated ideas from The Gold Maze that keep it real, fun and strategic!
Hi, I’m Stefany and I am incredibly obsessed with all things media. I have 20+ years experience from The New York Times, MTV, Warner Bros, VP of Advertising for Luxury Link and being a top ranked NWM with the #1 skincare company in the US. I have launched thousands of brands (From Start Up to Multi-Billion Dollar ones) online and cultivated their digital identity & presence. I pride myself on whip smart ideas that pop and I have the ability to bring those ideas to life through a brand socially. Bumping into walls happens a lot and trying to get through this social media maze is overwhelming and tough ... fortunately - I’ve got a golden key in my back pocket, just for you. Let’s make this stress-free & fun.
Monday, July 12 – dreamWEBSITE
7 Tips for Rebranding + Redoing Your Website with Jacquelyn Laufer + David Yassky
What we’ll cover:
Considering a rebrand? Considering redesigning or possibly re-platforming your website? Join Jacquelyn Laufer and David Yassky of Driver Digital for a presentation on the essential Q&A's that will prepare you and your business for these ventures.
Driver Digital is a NYC based agency specializing in Shopify & Shopify Plus e-commerce, web design & development, e-commerce strategy, project management, migrations, re-platforms, integrations.
With over 15 years of experience in the digital and design landscape, David and Jacquelyn have joined forces to bridge the gap and make technology beautiful.
Jacquelyn Laufer, is an E-Commerce, Digital Marketing, Solutions and Project Management consultant with over 14 years experience specializing in luxury fashion, beauty and travel industries. Having launched Henri Bendel’s first ecommerce website, Bond No. 9’s second, built online experiences with Estee Lauder Companies, Coty, Edit New York and Blissworld, Jacquelyn is known for helping companies scale their business. Most notably, Jacquelyn founded e-commerce consulting and project management firm Rebuild Girl, which led the re-platforms for brands such as L’Objet, Anne Klein, Joseph Abboud, Creed Boutique, Hanky Panky and more. Jacquelyn enjoys building consensus, effectively motivating and helping teams hit their mark, defining digital solutions and integrations to help brands grow and most importantly hanging out with her husband and rescue dog named Lambda.
David Yassky is a creative director and brand developer with over eighteen years of dynamic experience combining the worlds of fashion, editorial, retail and ecommerce. His editorial roots, entrepreneurial acumen, and strong industry relationships make him a unique asset that artfully straddles the creative and business worlds. David began his career as a Fashion Editor at Women’s Wear Daily and W Magazine before going on to consult for a variety of iconic brands including Tory Burch, Anthropologie, Gap, and Reem Acra. In 2010 David was co-founder and President of The Aisle New York, a progressive digital startup in the bridal ecommerce space, and later he served as Fashion and Editorial Director of the large American ecommerce site, IDEELI. David is the founder and creative director of Driver Creative & Driver Digital.