memo from the beach     
  issue 19: july 2017
what's the story? 
Dear loyal readers:
 
Memo from the Beach
Back in 1976, John Reed wrote a " memo from the beach" while on vacation. It laid the groundwork for the launch of Citibank's ATM network, which transformed the banking system. Despite a wild roller coaster ride, Citibank has survived and thrived a total of 200+ years, continually re-inventing and expanding. 

Fintech has changed, but survival and growth are based on some timeless principles. Strategy, branding, tenacity, talent, and an eye toward technology innovation were all qualities possessed by my former employer. My time there wasn't always a "day at the beach" but I learned some incredible lessons that apply to all sizes and types of companies -- perhaps more now than ever before.

You may have what it takes to launch, but do you have what it takes to last? 

Where is YOUR memo from the beach? Need help crafting your mission or finding new customers? Please contact us.

Nancy A. Shenker & 
helpful trends
Catch the waves...

Intelligentsia
AI, machine learning, and robotics will result in a sea change for many businesses. Check out our new site, Embrace the Machine and the pre-launch "Intelligentsia" feature -- the men, women, and robots who are the anchors and thought-leaders of the new world.

Are you living a life of bleisure?  
That's business plus leisure and it's the secret
Bleisure
to combining work and play time. How to pack in 30 minutes, why you should NOT pack that thong, ways to avoid tourist traps, and more! Plan an online visit to  BleisureLiving.com!
(We are looking for contributors too!) 
what's our story?
Pickles & Ice Cream & Food Trucks & Other Fun Stuff
bright & timeless
All in Good Humor
Ice Cream Truck
 
The story of the first ice cream truck is a great one. Dating back to 1920, it involves trend-spotting, innovation, and cross-generational collaboration.  
 
Today, in our era of instant gratification, you no longer have to wait to hear that familiar jingle of the ice cream truck. You can simply summon it with the Ice Cream Please app.
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