august 2022: the unplugged edition

insider info & trends
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Dear friend of theONswitch:


I got(asymptomatic) COVID out of the way before Labor Day and committed to ending the summer with some unplugging.


Of course, as a business owner with active clients and writing/speaking gigs, my definition of sloth may be quite different from yours.


But travel, a digital detox, adventures, and rumination are all good for the soul. If you didn't get a summer respite, please squeeze in a few days before end-of-year holiday mania sets in!


Nancy A Shenker

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we can't seem to power off


Even on vacation, people don't put their phones away. 10 percent of people check them 160 times a day.


Here are some other unsettling facts. 


Ironically, apps can control your phone use. 

chilling and thrilling


  1. The all-woman intergenerational panel (wanel? pictured at right) at B2BSMX was a big hit and marked the start of my second east coast adventure this summer.
  2. How many apps are too many apps? Find out in my latest Forbes article.
  3. I mentored four college students and recent grads. Watch for our special "What I did on my summer vacation" edition, to be published in September.
  4. White papers are turning green. Here's the latest we wrote for Greenbuild.
  5. Follow the Route 66 blog for details about the conference and other summer surprises and insights (including the best show swag).
  6. Homes.com engaged us to write about neighborhoods, parks, and schools. Welcome to our other new client, The Privacy Professor.
  7. I joined the new Board of NAWBO-Phoenix (National Association of Women Business Owners) as the marketing chair. How could you not love an organization that kicks off the year with a conga line?
  8. Summer never ends in AZ! Join us at the Adeline for our next Society of Saleswomen Cabana for 10 on September 9th.
  9. Summer love? Not in 2022. Cozy up to the latest in my series about geezer-proofing your dating life >50.
  10. And what's summer without a little fun and frolic? Check out my pix from a fun pin-up styling for a designer and my FemForce shoot.
Do YOU need help defining and building your brand, getting the right media exposure, and writing compelling content? Please reach out!

Traveling fast and light


My beloved travel duffel finally wore out from too many trips through TSA and schlepping around airports. 


Hopefully, my new one from Oliver Thomas will enjoy many fun and inspiring journeys!


Where to next? San Diego over Labor Day weekend (see below). Then, the YPIE Gala and Expo East in September. 


Have a product or service you'd like us to share?
Please get in touch!

Work has changed, but Labor Day lives on!


Labor Day (the official day of uplugging) became a national holiday in 1894.


Although many of us can now WFA (work from anywhere), we all need a break sometime!


Watch this space for other timeless professions, mascots, and brands.

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September theme: back to "school"

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