y|GEN Monthly Newsletter

Member Testimonial

Hey everyone! My name is Daniel de Leon, and I finance commercial real estate at PSRS. While we work across all asset classes, the majority of our business focuses on sourcing debt for San Diego multifamily properties.

I've been a part of y|GEN for three years now, serving on the board for the past two, and I’m excited to kick off another year! Being involved with the BIA and y|GEN has been an amazing opportunity to learn from and connect with people in the building industry here in town, while also making some great friends along the way.

As the year starts to pick up steam, I’d encourage everyone to dive in—meet each other, get involved, and attend the events. The more you put into it, the more you’ll get out of the experience. Looking forward to seeing you all throughout the year!

Daniel de Leon, PSRS

2025 y|GEN Board Member

Renew Your y|GEN Membership for 2025!

The Building Industry Association's y|GEN (Young Generation of Leaders) Council is a group of young professionals in the San Diego building industry making meaningful connections and working together to create a more sustainable housing future. We come together to connect, collaborate, and grow - through networking, professional development, and project tours. By sharing knowledge and engaging with local projects, we strive to positively impact San Diego's housing industry and the community we serve.

RENEW YOUR MEMBERSHIP!

Advocacy You Should Know!

VMT Public Policy Impact Analysis

BIA San Diego's President & CEO, Lori Pfeiler along with Gary London of London Moeder Advisors recently attended a CALTRANS, SB 743 Committee meeting in Sacramento, CA. SB 743 is the legislation that establishes Vehicle Miles Travelled (VMT) as the standard to measure traffic impacts of a development. Gary studied the impact of the County’s VMT policies on development in the unincorporated area. The study finds that if the county wanted to stop development, they were very successful. If they wanted to limit the production of GHG, they were not successful at all. By limiting development in the unincorporated area families are forced to drive farther to find suitable housing.

CALTRANS reviews transportation projects to determine if they induce more car travel rather than reduce car travel. If there is an increase, the project must mitigate VMT. The committee was interested in our study to understand how VMT policies impact development in general.

Build SD PAC

Build SD PAC is a grassroots committee whos mission is to form a broad-based non-partisan coalition among all BIA member employees in support of political issues that affect the building community at the local and state levels. Be a part of the advocacy and make a contribution to Build SD PAC.

Minimum $10 recurring monthly or $120 one time donation to be a part of the Build SD PAC membership and attend their yearly events for FREE!

MAKE A CONTRIBUTION TO BUILD SD PAC TODAY!

Connect With Us Outside of y|GEN!

Looking to connect with fellow YGEN members outside of our official events? Reach out to Daniel de Leon at ddeleon@psrs.com

UPCOMING y|GEN EVENTS

SAVE THE DATE

2025 Mentor Kickoff Party

March 19th

5:30 PM - 7:30 PM

Stone Brewing, Liberty Station

2816 Historic Decatur Rd., Unit 116

San Diego, CA 92106

Mix and mingle with your fellow 2025 y|GEN members and mentors as we kick off our annual Mentorship Program! Don't miss your chance to meet your mentor or mentee and connect with your small group at this event!

*This event is only open to y|GEN Mentors & Mentees participating in the program*

Annual BIA Calendar

Monthly BIA Calendar